Be the dentist
AI recommends

Where the practice stands, engine by engine — never blended

Key numbers

Citation rate by engine — never blended

Copilot grounding data — new source, live since domain verification

Citation share — you vs. named competitors

Flagged for your review

What your agents did in August

While the practice was closed for the weekend

Knowledge graph — your persistent asset

Focus for September

When a patient asks ChatGPT, Gemini, Copilot, Claude or Perplexity for a dentist, the answer is usually a directory or comparison site — and when your practice does come up, the hours or insurance are often wrong. Inserviss measures exactly what each engine says about you (a fact, sampled — not an average), builds a real bookable page they can cite with priced services, live slots, calendar sync and payments, and keeps the local listings that dominate dental answers — Google Business Profile, local.ch, OneDoc, comparis.ch, your dental association's find-a-dentist — complete and current. It works from your existing website, your Instagram, or just your practice name.

Three ways. First, the directory default: a patient asks for the best dentist nearby and the engine names a booking platform or comparison site, never your practice — even the largest dental groups can't out-rank the big local directories in AI answers on their own. Second, the booking you never see: a patient books end to end inside an AI assistant through a directory integration, without ever touching your site, so you gain a patient but not the relationship or the data. Third, the rankings that stopped mattering: your page-one Google position holds, but new-patient calls quietly fall and cost per lead climbs as more answers come from an AI Overview instead of the results page.

No — and that's why they're tracked separately rather than averaged. Google AI Overviews and Gemini are the default for “dentist near me” and, through directory booking integrations, a booking surface too. ChatGPT and Perplexity are where patients research “best dentist for implants” and weigh up major procedures. Claude has a smaller share, used for careful comparison. Microsoft Copilot is where multi-location groups and chains evaluate vendors from inside the work tools they already use. Your score stays per-engine all the way to the report — engine behaviour diverges, so collapsing it would hide the signal.

One system, three jobs, split roughly 20 / 40 / 40. Scout runs daily prompt panels for real patient questions — “emergency dentist open now”, “does this practice take [insurance]”, “Invisalign cost [city]” — across all six engines and records who gets cited. Maker builds and maintains your bookable page: priced menu, real slots, calendar sync, payments, and answer blocks and schema an engine can quote. Anchor gets the handful of off-site listings that dominate dental answers right. The whole thing is live in days, not months, and Scout keeps re-measuring the same questions afterward.

On your page, Maker turns “call for pricing” into shown prices, phone-only into real-time slots, and adds Google Calendar sync, answer content and schema, and online payments straight to your own account. Off your page, Anchor moves your Google Business Profile, local.ch and search.ch, OneDoc and comparis.ch, and your dental association's find-a-dentist from incomplete, outdated or missing to complete and current. Every change is tracked with a before, an after, and the date it moved — the directory names shown are the Swiss set, and the method is identical in any market.

Most practice websites aren't built for AI to read — no visible pricing, no structured answers, no real booking. Inserviss builds the page on top of what you already have, from your existing site, Instagram, or just your practice name — no design work, nothing to redo.

Being listed makes the directory more citable, not your practice — you're a data point inside someone else's page, not a citable page of your own. And every booking that happens inside a directory or a Gemini chat never touches your site, your data, or your attribution.

A redesign changes how your site looks to a human visitor. This builds what an AI engine actually reads and cites — visible answer blocks, structured pricing, schema markup, and a real booking flow — plus the off-domain work across the local directories, booking platforms and comparison sites that dominate dental AI answers today.

No. Booking happens on your own page, payment goes straight to your own connected Stripe account, and if you connect Google Calendar it syncs both ways with the calendar you already use — Inserviss never touches your funds or holds your patient data on a third-party marketplace.