47% of patients now ask AI to find a dentist. Solo practices show up in less than 2% of the answers.
Opportunities your agents found
Ranked by how fast you can win them
"Emergency dentist open now near me"
Nobody cited yet · ~600 asks/month · you take walk-ins
Approve fix
"Best dentist near Willowbrook for veneers"
High value · Zocdoc dominates the answer · winnable in ~2 weeks
Approve fix
"Does this practice take Delta Dental?"
Nobody cited yet · ~250 asks/month · you already take it
Approve fix
"Invisalign cost in Willowbrook" — you slipped to #2
A competitor refreshed their page · your answer needs updating
Refresh now
"Family dentist accepting new patients" — cited, but hours are stale
ChatGPT lists your old Saturday hours · your listing needs fixing
Fix wording
Agents working overnight
While the office was closed, five things happened
Scout spotted a question you’re losing: "emergency dentist open now near me"
3 hours ago
Maker published a priced answer block for "Invisalign cost"
6 hours ago
Scout re-checked 24 questions across ChatGPT, Perplexity and Gemini
8 hours ago
Anchor corrected stale hours on your Healthgrades profile
yesterday
Maker refreshed a stale answer on "family dentist accepting new patients"
yesterday
What visibility is actually worth
Since your agents started working
0
visitors from AI this month
▲ new channel
$0
booked treatment traced to AI
▲ 19 new patients
Visitors from AI this month, by engine
Google AI 82ChatGPT 61Gemini 29Perplexity 14
Real bookings, closed the loop
Every booking traced to the question that won it
19
new patients
$4,850
booked treatment
$255
avg/booking
SM
Sarah M. · Cleaning & Checkup
Thu 09:30
via ChatGPT
$120
JT
James T. · Invisalign Consult
Sat
via Google AI
$0
LK
Lena K. · Emergency Visit
Tue 18:00
via Gemini
$180
DR
David R. · Whitening
Fri 07:00
via Perplexity
$220
This is what a practice like yours sees, once you’re being tracked
Just paste your website, Instagram, or business name — no forms, no design work
What the engines already show
0%
of patients have used an AI chatbot to search for a provider — up from 31% six months earlier¹
0%
zero-click rate on healthcare searches once an AI Overview appears³
<2%
of AI answers about dentists mention a solo practice at all³
Already happening
Three conversations happening about your practice, without you
Even the largest dental groups in the country can’t out-rank Healthgrades or Zocdoc in AI search on their own.¹
The Directory Default
A new patient asks ChatGPT for the best dentist nearby. It names Zocdoc and Healthgrades — never your practice, even though you’re two blocks away.
The Booking You Never See
A patient books entirely inside Gemini via Zocdoc’s new integration — start to finish, without visiting your website. You gain a patient, but not the relationship or the data.
The Rankings That Stopped Mattering
A practice holds page-one Google rankings, unchanged. New patient calls quietly drop from 8–10 a month to 4–5, and cost per lead nearly doubles.
The method
Scout, Maker, and Anchor — one system, three jobs
Nine directories — Zocdoc, Healthgrades, Yelp, and the rest — already decide who ChatGPT, Gemini, and Google recommend.¹ Inserviss builds your practice a real, bookable page the AI can actually cite — live in days.
Scout · 20%Maker · 40%Anchor · 40%
Scout
Daily prompt panels for real patient questions — “best dentist near [location] for [procedure],” “does this practice take [insurance],” “emergency dentist open now” — across ChatGPT, Copilot, Gemini, Claude, and Perplexity.
Catches a competitor’s citation before it becomes the new default.
Maker
Your real, bookable page — built from your existing website, Instagram, or just your name. Priced service menu, real slot booking, calendar sync, and payments, live in days.
Turns "call for pricing" into an answer an AI can actually quote.
Anchor
Getting the nine directories that already dominate dental AI answers right — Google Business Profile, Healthgrades, Zocdoc, Yelp, Vitals, WebMD, ADA Find-a-Dentist, 1-800-DENTIST, and RateMDs — complete, accurate, and current.
Wins the citation you can’t out-rank alone — even the largest DSOs can’t.
Features
Features that help you manage and grow your business
Built from what you already have
Paste your website, Instagram, or just your business name — no design work, no forms to fill out.
Real, bookable services
Customers book and pay right on your page — no phone calls, no back-and-forth.
Payment goes straight to you
Connect your own Stripe account from your dashboard. We never see or store your bank details.
Built to be found, not just to look nice
Every page ships with real visible answers AI engines and Google actually read and cite.
✓ Google Calendar sync — bookings never double-book a phone appointment✓ Insurance-plan carousel✓ Before/after gallery & real patient testimonials
What Scout actually tracks
Who the engines actually cite — you, or the directory
Nine directories dominate the answer. Scout tracks exactly how much of it is you.
“best dentist near [location]”“does [practice] take [insurance]”“emergency dentist open now”
Illustrative sample report — reflects the published 2026 nine-directory citation finding, not a specific practice.⁵
What Maker fixes, what Anchor builds
Your page, and your directory presence, tracked the same way
Maker — Your Page, Before & AfterSample data
Service pricing"Call for pricing"Real prices, shown
BookingPhone onlyReal-time slots
CalendarNot connectedGoogle Calendar synced
Answer content & schemaMissingLive
PaymentsIn-office onlyOnline, straight to you
Anchor — Directory CoverageSample data
Google Business ProfileIncompleteComplete
Healthgrades & ZocdocOutdatedCurrent
Yelp, Vitals & RateMDsThinComplete
ADA Find-a-Dentist & WebMDMissingListed
Nine directories dominate dental AI citations across every major engine — Anchor treats each one as a primary citable asset, not a listing to ignore.¹ Illustrative sample audits — not a specific practice’s actual data.
Platform coverage
Where patients — and AI booking agents — already are
One practice, two very different audiences — patients researching care, and DSO teams evaluating vendors — sharing the same Scout / Maker / Anchor system.
Patient discovery
01Google AI & GeminiDominant discovery surface — and now, via Zocdoc, a booking surface too.
02ChatGPT & PerplexityFast-growing for “best dentist for X” and deeper research.
03ClaudeSmaller share, used for careful comparison on major procedures.
Multi-location groups & DSOs
01Copilot (DSOs)Where multi-location groups evaluate marketing & vendor decisions.
02ChatGPTCategory questions — "best dentist for implants," symptom triage.
03PerplexityDeliberate research for implants, orthodontics, major restorative work.
Illustrative result⁴
6%29%
A solo practice’s own-page citation share, five engines, four months — a real bookable page and complete directory profiles, no ad spend increase.
Anonymized, aggregated illustrative example.
FAQ
Questions practice owners ask first
Most practice websites aren't built for AI to read — no visible pricing, no structured answers, no real booking. Inserviss builds the page on top of what you already have, from your existing site, Instagram, or just your practice name — no design work, nothing to redo.
Being listed makes the directory more citable, not your practice — you're a data point inside someone else's page, not a citable page of your own. And every booking that happens inside Zocdoc or a Gemini chat never touches your site, your data, or your attribution.
A redesign changes how your site looks to a human visitor. This builds what an AI engine actually reads and cites — visible answer blocks, structured pricing, schema markup, and a real booking flow — plus the off-domain work across the nine directories that dominate dental AI answers today.
No. Booking happens on your own page, payment goes straight to your own connected Stripe account, and if you connect Google Calendar it syncs both ways with the calendar you already use — Inserviss never touches your funds or holds your patient data on a third-party marketplace.
See exactly where the nine directories are beating your practice
Inserviss Labs
