Inserviss LabsWhat you’ll see
Your console, from day one
Opportunities, overnight work, traffic, bookings — one live view.
Opportunities your agents found
Ranked by how fast you can win them
"Best balayage studio near [neighborhood]"
Nobody cited yet · ~290 asks/month · exactly your specialty
"How much does lip filler cost near [city]"
High value · RealSelf and Allergan dominate the answer · winnable in ~3 weeks
"Who does microblading in [neighborhood]"
Nobody cited yet · ~150 asks/month · you already offer it
"[Studio] balayage pricing" — Instagram-only, nothing for ChatGPT to cite
Your prices live in a caption an AI model will never read
"Is microneedling safe for sensitive skin" — cited, but names a national chain
Ideal Image, not you, gets the client’s trust
Just paste your website, Instagram, or business name — no forms, no design work
AI Visibility Score
One number. Every engine. Never blended.
0–100 for whether AI recommends your business and gets the facts right. Toggle three months forward.
Illustrative — a sample beauty business
0F
Named by AI · How often assistants mention the business at all0
Vs. competitors · Share of the answer next to nearby studios, chains and marketplaces0
Facts correct · Whether services, prices and hours are right and current0
Listed where AI looks · Presence on Google, Fresha, Booksy, Yelp — and RealSelf for med spas0
Site AI can read · Whether the business’s own pages are machine-readable and bookable0
Where the business stands, engine by engine — never blended
Google AI Overviewsthe default for “[service] near me”Not cited
ChatGPTwhere clients ask “is it worth it / does it hurt”Not cited
Perplexitywhere clients check sources before a med-spa bookingNot cited
GeminiNot cited
Microsoft CopilotNot cited
Anthropic ClaudeNot cited
AI rarely names this business — and when it does, the prices or hours are often out of date. Clients are being sent to Fresha, Booksy, and the big chains instead.
Features
Features that help you manage and grow your business
✓ Google Calendar sync — bookings never clash with an appointment you added yourself✓ Structured service menu with prices & durations✓ Before/after gallery & staff / injector credential pages
Knowledge graph
The asset that compounds
Every month, AI verifies more facts about your business — services, prices, hours, staff and injector credentials, before/after photos — and they stay. A competitor starting today is months behind.
Scout — verified factMaker — published answerAnchor — directory & marketplace placement
A sample of the graph. Scout verifies the facts, Maker publishes the answers, Anchor gets the directories and marketplaces right — and it only ever grows. Illustrative figures.
Monthly report
One report. Every month.
Your score and its trend, citations by engine, where you stand against nearby studios, what the agents did, and what needs you.
Illustrative sample — not a real client’s data.
Monthly AI Visibility Report
Lumière Studio & Med Spa
August 2026
Delivered 1 September 2026
Across 6 engines, 36 tracked queries, 2 named competitors.
AI Visibility Score ·
Lumière now shows up for most “balayage near me” answers, but “lip filler [city]” — your highest-value question — still goes to a drug-company locator, and you have an injector on staff.
Key numbers
38%
Overall citation rate
▲ +18pts
16
New clients via AI this month
▲ from 5
$4,420
Booked services traced to AI
▲ from $1,050
2nd
Share of voice, 2 named rivals
▲ from 3rd
Citation rate by engine — never blended
Google AI Overviews50%
ChatGPT37%
Microsoft Copilot — new this month29%
Gemini27%
Perplexity15%
Anthropic Claude9%
Copilot grounding data — new source, live since domain verification
27
Grounding queries matched your services
10
“Ready to book” queries, of 27
2
Pages cited (0 last month)
3 of 10
“Ready to book” queries you now win
▲ from 0 of 10
Citation share — you vs. named competitors
“Best balayage near Lumière”
“Lip filler [city] good injector”
“Hydrafacial cost [city]”
Flagged for your review
Fix“Lip filler [city] good injector” — you have an injector on staff but aren’t cited. ~180 asks a month, your largest gap.
FixChatGPT still lists last year’s balayage price from a cached page — sent to Anchor.
What your agents did in August
Scout verified your Bing Webmaster Tools domain — Copilot grounding data is now live
Maker published a priced answer block for “hydrafacial cost [city]” — cited on Perplexity within 48 hours
Scout spotted the lip-filler gap — ~180 asks a month, currently unanswered
Maker built an injector credentials page with the medical director named, for the medical-aesthetics queries
While the studio was closed for the weekend
Scout caught a competitor’s new injectables page going live on Saturday
Anchor pushed corrected hours and the current balayage price live on Google and Fresha
Maker refreshed the new-client page so Copilot can quote it directly
Knowledge graph — your persistent asset
98
Entities tracked (+13)
524
Verified connections (+88)
92%
Average confidence score
The graph is yours and it compounds. Every month it holds more verified facts about your business — services, prices, hours, staff and injector credentials, before/after photos — so answers get harder to get wrong and the business gets harder for a competitor to displace. Stop, and it stops growing; stay, and each month starts further ahead than the last.
Focus for September
Close the lip-filler content gap — your highest-value unanswered query
Push “best balayage near Lumière” citation share past the 59% lead
Confirm the corrected balayage price has reached Copilot and Google AI Overviews
Just paste your website, Instagram, or business name — no forms, no design work
FAQ
The detail, if you want it
When a client asks ChatGPT for a colorist, or types “lip filler near me” into Google, the answer is built from Fresha, Booksy, Yelp, Google Business Profile — and for medical aesthetics, RealSelf and two drug-company locators that control roughly 80% of injectable citations.³ Inserviss measures exactly where you're losing that citation across all six engines, rebuilds your service, pricing and staff pages into structured, answer-first content the engines can quote, and gives you a real page a client can book from — plus the marketplace and directory work most beauty sites never touch.
Three ways. The silent recommendation: a client asks which salon to book and the assistant names a marketplace or a chain, not you — the booking, and its take rate, goes there instead of to you. Sephora and Ulta already capture around 38% of every AI beauty citation.² The stale answer: an engine quotes a price you raised six months ago, or hours you changed. The invisible business: a studio with years of local reputation gets skipped because none of that reputation is written down anywhere a crawler can read it.
Google AI Overviews is the default first touch for “[service] near me” and the largest single citation pool. ChatGPT is where clients ask the judgment questions — “is a hydrafacial worth it”, “does laser hair removal hurt”, “how long does filler last”. Perplexity is where a med-spa client checks sources and credentials before committing. Gemini and Copilot carry the rest. Every score, table and recommendation Inserviss produces stays per-engine — we never average them into one blended number, because the engines behave differently and diverge.
One system, three jobs. Scout samples ChatGPT, Copilot, Gemini, Claude, Perplexity and Google AI on the questions clients in your area actually ask, and tracks whether you're cited, where, and whether the facts are right. Maker is the on-domain fix: answer-first service and pricing pages, a structured menu, staff and injector credential pages, full schema, and a real booking flow. Anchor is off-domain — Google Business Profile, Fresha, Booksy, Vagaro, StyleSeat, GlossGenius, Yelp and RealSelf — taken from thin or outdated to complete and current.
On your site, Maker turns a flat “services” page into a structured menu with prices, durations and who each treatment is for, turns a contact form into a real bookable page, adds staff and injector credential pages, refreshes anything stale, and adds schema and an llms.txt. Off your site, Anchor takes your Google Business Profile from incomplete to complete, your Fresha / Booksy / Vagaro listings from outdated to current, your Yelp and (for med spas) RealSelf presence from thin to verified, and your Wikidata and local-press footprint from nothing to something. Every change is tracked with a before, an after, and the date it moved.
Being listed makes the marketplace more citable, not you — you're a data point inside their platform, not an independent, AI-visible business of your own. And every booking through a marketplace pays their take rate instead of going straight to you.
Yes — Scout and Maker both work the same way for med spas and injector-led clinics as they do for salons and studios, including staff and injector credential pages, which the Med Spa AI Visibility Index found carry real citation weight for medical aesthetics specifically.
That's exactly the common case this is built for — paste your Instagram handle and Inserviss builds a real, structured page from what's already there. No design work, no forms to fill out.
Not yet, and we won't tell you otherwise. Anchor (correcting your listings across Google Business Profile, Fresha, Booksy, Vagaro, StyleSeat, GlossGenius, Yelp, and RealSelf) is the next thing we're building, not something you can buy today. Scout and Maker are both live now and address the two most-documented gaps in this research on their own.
See where AI is sending your clients
One diagnostic, six engines, free.