Sephora and Ulta capture 38% of every AI beauty citation. For medical aesthetics, it’s worse — two drug companies control 80%.
Opportunities your agents found
Ranked by how fast you can win them
"Best balayage studio near [neighborhood]"
Nobody cited yet · ~290 asks/month · exactly your specialty
Approve fix
"How much does lip filler cost near [city]"
High value · RealSelf and Allergan dominate the answer · winnable in ~3 weeks
Approve fix
"Who does microblading in [neighborhood]"
Nobody cited yet · ~150 asks/month · you already offer it
Approve fix
"[Studio] balayage pricing" — Instagram-only, nothing for ChatGPT to cite
Your prices live in a caption an AI model will never read
Refresh now
"Is microneedling safe for sensitive skin" — cited, but names a national chain
Ideal Image, not you, gets the client’s trust
Fix wording
Agents working overnight
While you slept, four things happened
Scout spotted a question you’re losing: "best microblading studio near [neighborhood]"
3 hours ago
Maker published a direct-answer block for "how long does balayage take"
6 hours ago
Scout re-checked 24 questions across ChatGPT, Claude, Perplexity, Gemini and Google AI Overviews
8 hours ago
Maker published a stylist credential page with your certifications
yesterday
What visibility is actually worth
Since your agents started working
0
visitors from AI this month
▲ new channel
$0
revenue traced to AI
▲ 26 bookings
Visitors from AI this month, by engine
ChatGPT 104Google AI 68Gemini 29Perplexity 14Claude 6
Real bookings, closed the loop
Every booking traced to the question that won it
26
bookings
$1,940
revenue
$75
avg/booking
RC
R. Cole · Balayage & Cut
Thu 11:00
via ChatGPT
$210
AM
A. Marsh · Microblading
Sat
via Google AI
$425
TJ
T. Jarvis · Gel Manicure
Tue 15:00
via Gemini
$55
SD
S. Diaz · Lip Filler Consult
Fri 09:00
via Perplexity
$0
This is what a studio like yours sees, once you’re being tracked
Just paste your website, Instagram, or business name — no forms, no design work
What the engines already show
0%+
of US consumers have already used AI to find a local business or service¹
0%
of bookings on Fresha are now AI-driven — up from 14% two years ago⁵
<1%
of AI responses about aesthetic treatments name an independent med spa⁴
Already happening
Three conversations happening about your studio, without you
An unaddressed AI-visibility gap widens by roughly 10% every 90 days as bigger, better-resourced competitors keep publishing.⁴
The Product Aisle Default
A client asks ChatGPT for a balayage specialist nearby. It recommends a product off Sephora's shelf instead — you're competing with a product-recommendation engine before a stylist ever enters the conversation.
The Marketplace Booking
A client books a facial entirely inside a booking marketplace’s AI-driven flow — start to finish, without ever visiting your site. You gain a client, but not the relationship, the data, or the full ticket.
The Drug Brand Default
A prospective patient asks about lip filler cost nearby. AI names Allergan and RealSelf — not the injector two miles away who actually does the treatment.
The method
Scout, Maker, and Anchor — one system, three jobs
Brands and marketplaces already dominate what AI says about beauty and medical aesthetics.² ³ Inserviss builds you a real, bookable page the AI can actually cite — live in days.
Scout and Maker are live today. Anchor is next — see below.
Scout · 20%Maker · 40%Anchor · 40%
Scout
Continuous tracking of whether, how, and in what context you’re being named across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews for the searches that actually drive bookings.
Shipped today as the daily monitoring plan.
Maker
Turns your site into something an AI model can actually cite — real service pages with visible pricing, structured booking, stylist and injector credential pages, and direct answers to the questions clients ask before they book.
Live in days. No design work required.
Coming next
Anchor
Will close the web-mention gap this research documents — consistent, correct listings across Google Business Profile, Fresha, Booksy, Vagaro, StyleSeat, GlossGenius, Yelp, and RealSelf.
Not built yet. We'll say so here the moment it's real, not before.
Features
Features that help you manage and grow your business
Built from what you already have
Paste your website, Instagram, or just your business name — no design work, no forms to fill out.
Real, bookable services
Customers book and pay right on your page — no phone calls, no back-and-forth.
Payment goes straight to you
Connect your own Stripe account from your dashboard. We never see or store your bank details.
Built to be found, not just to look nice
Every page ships with real visible answers AI engines and Google actually read and cite.
✓ Google Calendar sync — bookings never double-book a phone appointment✓ Stylist & injector credential pages✓ Deposit & full-payment policies via Stripe, straight to you
What Scout actually tracks
Who the engines actually cite — you, or the brand
Product brands and marketplaces dominate the answer. Scout tracks exactly how much of it is you.
“best balayage studio near [neighborhood]”“how much does lip filler cost near [city]”“who does microblading in [neighborhood]”
Illustrative sample report — reflects the published 2026 beauty and med-spa citation-concentration findings, not a specific studio.⁷
What Maker fixes
Your page, tracked before and after
Maker — Your Page, Before & AfterSample data
Service pricing"DM for pricing"Real prices, shown
BookingCall or DM onlyReal-time slots
CalendarNot connectedGoogle Calendar synced
Answer content & schemaMissingLive
Staff & injector credentialsBuried or missingShown on your page
Content with clear statistical citations and factual claims is up to 40% more likely to be cited.³ Illustrative sample audit — not a specific studio’s actual data.
Two categories, two citation economies
Everyday beauty vs. medical aesthetics
Product brands dominate one. Drug and device brands dominate the other. Both leave the studio doing the actual work almost invisible.
Everyday beauty — hair, nails, brows, skin
38%of every AI beauty citation is captured by Sephora and Ulta alone²
31%more goes to ingredient-led product independents — brands, not studios²
4%is all legacy mass brands earn — and studios earn less still²
Medical aesthetics — med spas & injectables
80%of AI citations in aesthetic medicine go to two drug companies — AbbVie/Allergan and Galderma³
86/100RealSelf's citation score — higher than any individual med spa, dermatology group, or device brand³
<5%of citation share is held collectively by roughly 11,500 independent med spas³
Illustrative result⁶
3%22%
An independent studio’s own-page citation share, five engines, four months — a real bookable page and structured, crawlable content, no ad spend increase.
Anonymized, aggregated illustrative example.
FAQ
Questions studio owners ask first
Being listed makes the marketplace more citable, not you — you're a data point inside their platform, not an independent, AI-visible business of your own. And every booking through a marketplace pays their take rate instead of going straight to you.
Yes — Scout and Maker both work the same way for med spas and injector-led clinics as they do for salons and studios, including staff and injector credential pages, which the Med Spa AI Visibility Index found carry real citation weight for medical aesthetics specifically.
That's exactly the common case this is built for — paste your Instagram handle and Inserviss builds a real, structured page from what's already there. No design work, no forms to fill out.
Not yet, and we won't tell you otherwise. Anchor (correcting your listings across Google Business Profile, Fresha, Booksy, Vagaro, StyleSeat, GlossGenius, Yelp, and RealSelf) is the next thing we're building, not something you can buy today. Scout and Maker are both live now and address the two most-documented gaps in this research on their own.
See exactly where the brands are beating your studio
Inserviss Labs
