Inserviss Labs
AI visibility for B2B SaaS, enterprise software & cybersecurity

51% of buyers now start with AI, not Google.
69% switch vendors based on what it says.

Opportunities your agents found
Ranked by how fast you can win them
"Best MDR provider for a mid-market budget"
Nobody cited yet · ~450 asks/month · you're a strong fit
Approve fix
"Compare [category] tools for a dev team"
High value · a Reddit thread is cited instead · winnable in ~3 weeks
Approve fix
"Is [Vendor] SOC 2 compliant"
Nobody cited yet · ~200 asks/month · you already are
Approve fix
"[Category] vendor comparison 2026" — you slipped to #2
A competitor refreshed their comparison page · your answer needs updating
Refresh now
"Enterprise SSO support" — cited, but marked roadmap-only
Copilot lists SSO as “coming soon” · your docs need updating
Fix wording

This is what a company like yours sees, once you’re being tracked

Confidential — mapped to your existing analyst relations and review-platform programs

What the engines already show

0x
higher conversion rate for AI-referred traffic vs. Google organic²
0%
of citations in a category go to just the top 3 brands²
35–42%
of cybersecurity category queries return no confident vendor citation at all⁵

Already happening

Three conversations your pipeline never sees

93% of AI-driven research sessions end without a single click — the shortlist gets set before your CRM even knows a deal exists.²

The Silent Category

A security buyer asks which MDR provider fits a mid-market budget. ChatGPT names no one at all — 38% of the time, that’s simply the answer given.

The Reddit Referral

A developer-tool evaluator asks Perplexity for a comparison. It cites a two-year-old Reddit thread instead of your current documentation.

The Invisible Shortlist

An IT buyer drafts a vendor shortlist inside Copilot. Your product never appears — your content isn't structured for anything to reference.

The method

Scout, Maker, and Anchor — one system, three jobs

ChatGPT, Copilot, Gemini, Claude, and Perplexity already decide who gets shortlisted — before your sales team hears about the deal.¹ Inserviss finds out exactly where you’re losing the citation, and fixes it.

Scout · 20%Maker · 40%Anchor · 40%

Scout

Persona and category prompt panels across ChatGPT, Copilot, Gemini, Claude, and Perplexity — zero-citation opportunity tracking included.

Catches a competitor’s category lock-up before it becomes the new normal.

Maker

Schema-complete comparison pages, server-side rendering, and ungated core content — the on-domain fix ChatGPT rewards most.

Turns a gated whitepaper into an answer ChatGPT will actually cite.

Anchor

G2, Capterra & TrustRadius review programs, analyst relations (Gartner, Forrester), Wikidata & real community presence — the off-domain build.

Wins the Reddit or analyst citation you can't out-rank alone.

What Scout actually tracks

One engine flips the rule — most vendors miss it

ChatGPT favors your own domain for product queries. Perplexity, Gemini, and Claude favor everyone else’s.²

“best MDR provider for a mid-market budget”“compare [category] tools for a dev team”“is [Vendor] SOC 2 compliant”
Scout — Citation Source ReportSample data, illustrative
ChatGPT
Third-party25%
Your site75%
Copilot
Third-party68%
Your site32%
Gemini
Third-party77%
Your site23%
Claude
Third-party80%
Your site20%
Perplexity
Third-party74%
Your site26%

Illustrative sample report — ChatGPT’s vendor-domain bias is the published 2026 finding; reflects the third-party lean elsewhere, not a specific vendor’s actual data.⁷

What Maker fixes, what Anchor builds

On-domain and off-domain, tracked the same way

Maker — Citable Page AuditSample data
Comparison & capability pagesGated PDFCitable page
Core content gatingBehind a formUngated, crawlable
Content freshnessStatic, >90 daysRefreshed <30 days
Schema markupMissingLive
llms.txtMissingLive
Anchor — Off-Domain & Community CoverageSample data
G2, Capterra & TrustRadiusThin, outdatedComplete & current
Analyst relations (Gartner, Forrester)No standingActive briefing cadence
Wikidata & WikipediaSparseEstablished
Reddit, GitHub & communityAbsentGenuine participation

AI-recommended vendors average 3.6x more reviews than the competitors they beat.³ Anchor treats review volume as a citable input, not a reputation afterthought.

Platform coverage

Three product categories, three priority orders

One vendor, three very different visibility programs — sharing the same Scout / Maker / Anchor system.

Core B2B SaaS & Enterprise Software
01ChatGPTDominant by volume, and it favors your own product pages directly.
02CopilotWhere IT and procurement draft the actual shortlist memo.
03Google AIBroad research surface for category comparisons.
DevOps, Infrastructure & Dev Tools
01PerplexityDeep, technical research behavior — heavy Reddit reliance.
02ClaudeSmallest share, fastest-growing default among engineering buyers.
03ChatGPTQuick capability and pricing comparisons.
Cybersecurity
01PerplexityAnalyst- and community-sourced input, deepest research.
02ChatGPTCategory-defining queries — MDR, EDR, DLP, email security.
03CopilotWhere security and procurement teams draft RFPs.

Review-platform and analyst-relations standing is the connective tissue across all three. It’s what every engine, on every platform, already defaults to citing for comparison questions.

Built to the same standard your SOC 2 audit already meets — every AI-facing capability and certification claim mapped to what’s actually true, and to your analyst-relations calendar.

01 Draft
Prepared by Maker & Anchor
02 Review
Against current certifications & briefings
03 Publish
With version-controlled claims
04 Monitor
Scout tracks it everywhere

Illustrative result⁶

11%38%

A mid-market cybersecurity vendor’s own-site citation share, five engines, four months — no new marketing claims, just structured content and an active review-and-analyst program.

Anonymized, aggregated illustrative example.

FAQ

Questions your CMO asks first

See exactly who’s winning the citation your product should own

One diagnostic, five engines, a read of exactly where you stand — and where the category is still open.