“which insurer has the best customer service in the UK”
When we asked, 1 of 3 engines named a European insurer. 3 distinct firms were named in total, never the same across every engine — see the breakdown below.
Who does ChatGPT name?
No tracked firm named.
Sources cited: which.co.uk
Who does Gemini name?
Named, in the order the answer mentioned them: Aviva · Direct Line · LV=
Sources cited: carinsuranceexpert.co.uk, insurancetimes.co.uk, moneyweek.com, consumerintelligence.com, nfumutual.co.uk, postonline.co.uk, newsweek.com, pwc.co.uk
Who does Perplexity name?
No tracked firm named.
Sources cited: consumerintelligence.com, insurancetimes.co.uk, uktelephonenumbers.co.uk, insurancebusinessmag.com, motoringresearch.com, thisismoney.co.uk, press.gocompare.com, allianz.co.uk, +6 more
How was this measured?
We put this exact question to ChatGPT, Gemini, Perplexity as part of the Europe Insurance Brands in AI Answers — a directional read study, once per engine, and recorded every firm each answer named and every source it cited. Each engine is reported on its own — never averaged — because engines name different firms for the same question. Only firms tracked in the study are matched, so a firm missing here may still have been mentioned.
What else do buyers ask about choosing an insurer or broker?
- best insurance company in Europe · 5 named
- should I use an insurance broker or buy direct in Europe · 5 named
- best price comparison website for insurance in Europe · 8 named
- most trusted insurance company in Europe · 7 named
- best online insurance provider Europe · 7 named