Choosing an insurer or broker · from Europe Insurance Brands in AI Answers — a directional read
“which insurer has the best customer service in the UK”
MEASUREDN = 1 sample per engine — a directional read, not a statistical benchmark.
When we asked, 1 of 3 engines named a European insurer. 3 distinct firms were named in total, never the same across every engine — see the breakdown below.
ChatGPT
No tracked firm named.
Sources cited: which.co.uk
Gemini
Named, in the order the answer mentioned them: Aviva · Direct Line · LV=
Sources cited: carinsuranceexpert.co.uk, insurancetimes.co.uk, moneyweek.com, consumerintelligence.com, nfumutual.co.uk, postonline.co.uk, newsweek.com, pwc.co.uk
Perplexity
No tracked firm named.
Sources cited: consumerintelligence.com, insurancetimes.co.uk, uktelephonenumbers.co.uk, insurancebusinessmag.com, motoringresearch.com, thisismoney.co.uk, press.gocompare.com, allianz.co.uk, +6 more
Not seeing your firm here? This page only covers firms already tracked in the Europe Insurance Brands in AI Answers — a directional read study. A free live scan samples the engines fresh for any business — see where you actually stand on this and every buyer question in your category. Run a free AI visibility scan →