“should I use an insurance broker or buy direct in Europe”
When we asked, 1 of 3 engines named a European insurer. 5 distinct firms were named in total, never the same across every engine — see the breakdown below.
Who does ChatGPT name?
No tracked firm named.
Who does Gemini name?
Named, in the order the answer mentioned them: Allianz · AXA · Direct Line · HUK-Coburg · Check24
Who does Perplexity name?
No tracked firm named.
Sources cited: bsureinsurance.com, hiexpats.com, speedwellhealth.co.uk, nrg-insurance.com, apexinsurancebrokers.co.uk, aadvantageinsurance.com, ascendbroking.co.uk, bsurehealthspain.com, +7 more
How was this measured?
We put this exact question to ChatGPT, Gemini, Perplexity as part of the Europe Insurance Brands in AI Answers — a directional read study, once per engine, and recorded every firm each answer named and every source it cited. Each engine is reported on its own — never averaged — because engines name different firms for the same question. Only firms tracked in the study are matched, so a firm missing here may still have been mentioned.
What else do buyers ask about choosing an insurer or broker?
- best insurance company in Europe · 5 named
- best price comparison website for insurance in Europe · 8 named
- most trusted insurance company in Europe · 7 named
- best online insurance provider Europe · 7 named
- is it cheaper to go through a comparison site or direct to the insurer · open — nobody named