Choosing an insurer or broker · from Europe Insurance Brands in AI Answers — a directional read
“which insurance company should I use in the UK”
MEASUREDN = 1 sample per engine — a directional read, not a statistical benchmark.
When we asked, 3 of 3 engines named a European insurer. 8 distinct firms were named in total, never the same across every engine — see the breakdown below.
ChatGPT
Named, in the order the answer mentioned them: Aviva
Sources cited: which.co.uk, moneyhelper.org.uk
Gemini
Named, in the order the answer mentioned them: AXA · Aviva · Admiral · Direct Line · LV= · MoneySuperMarket · Compare the Market · Confused.com
Perplexity
Named, in the order the answer mentioned them: Aviva · Admiral · LV=
Sources cited: insurtechdigital.com, uswitch.com, postonline.co.uk, yougov.co.uk, finance.yahoo.com, advratings.com, mytribeinsurance.co.uk, uk.trustpilot.com, +10 more
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