“which insurance company should I use in the UK”
When we asked, 3 of 3 engines named a European insurer. 8 distinct firms were named in total, never the same across every engine — see the breakdown below.
Who does ChatGPT name?
Named, in the order the answer mentioned them: Aviva
Sources cited: which.co.uk, moneyhelper.org.uk
Who does Gemini name?
Named, in the order the answer mentioned them: AXA · Aviva · Admiral · Direct Line · LV= · MoneySuperMarket · Compare the Market · Confused.com
Who does Perplexity name?
Named, in the order the answer mentioned them: Aviva · Admiral · LV=
Sources cited: insurtechdigital.com, uswitch.com, postonline.co.uk, yougov.co.uk, finance.yahoo.com, advratings.com, mytribeinsurance.co.uk, uk.trustpilot.com, +10 more
How was this measured?
We put this exact question to ChatGPT, Gemini, Perplexity as part of the Europe Insurance Brands in AI Answers — a directional read study, once per engine, and recorded every firm each answer named and every source it cited. Each engine is reported on its own — never averaged — because engines name different firms for the same question. Only firms tracked in the study are matched, so a firm missing here may still have been mentioned.
What else do buyers ask about choosing an insurer or broker?
- best insurance company in Europe · 5 named
- should I use an insurance broker or buy direct in Europe · 5 named
- best price comparison website for insurance in Europe · 8 named
- most trusted insurance company in Europe · 7 named
- best online insurance provider Europe · 7 named