“is it cheaper to go through a comparison site or direct to the insurer”
No European insurers was named on any of the 3engines we sampled for this question — open demand nobody currently owns.
Who does ChatGPT name?
No tracked firm named.
Who does Gemini name?
No tracked firm named.
Who does Perplexity name?
No tracked firm named.
Sources cited: reddit.com, thetimes.com, joinrooster.co.uk, theaa.com, carinsuranceexpert.co.uk, thezebra.com, chrisknott.co.uk, ins.richmantek.com, +7 more
How was this measured?
We put this exact question to ChatGPT, Gemini, Perplexity as part of the Europe Insurance Brands in AI Answers — a directional read study, once per engine, and recorded every firm each answer named and every source it cited. Each engine is reported on its own — never averaged — because engines name different firms for the same question. Only firms tracked in the study are matched, so a firm missing here may still have been mentioned.
What else do buyers ask about choosing an insurer or broker?
- best insurance company in Europe · 5 named
- should I use an insurance broker or buy direct in Europe · 5 named
- best price comparison website for insurance in Europe · 8 named
- most trusted insurance company in Europe · 7 named
- best online insurance provider Europe · 7 named