“cyber insurance for a small business UK”
When we asked, 1 of 3 engines named a European insurer. 2 distinct firms were named in total, never the same across every engine — see the breakdown below.
Who does ChatGPT name?
No tracked firm named.
Sources cited: abi.org.uk, ncsc.gov.uk, business.gov.uk
Who does Gemini name?
Named, in the order the answer mentioned them: AXA · Aviva
Sources cited: policybee.co.uk, insure24.co.uk, superfast-it.com, fsb.org.uk, jmginsurance.co.uk, coversure.co.uk, apexinsurancebrokers.co.uk
Who does Perplexity name?
No tracked firm named.
Sources cited: hiscox.co.uk, directlineforbusiness.co.uk, everywhen.co.uk, premier-insurance.co.uk, aig.co.uk, cybersmart.co.uk, simplybusiness.co.uk, munichre.com, +11 more
How was this measured?
We put this exact question to ChatGPT, Gemini, Perplexity as part of the Europe Insurance Brands in AI Answers — a directional read study, once per engine, and recorded every firm each answer named and every source it cited. Each engine is reported on its own — never averaged — because engines name different firms for the same question. Only firms tracked in the study are matched, so a firm missing here may still have been mentioned.
What else do buyers ask about business & specialist cover?
- best small business insurance UK · 6 named
- public liability insurance for a sole trader UK · 5 named
- professional indemnity insurance for a consultant UK · open — nobody named
- best travel insurance for a year of travel Europe · 2 named
- annual multi-trip travel insurance UK best value · 3 named