“best small business insurance UK”
When we asked, 2 of 3 engines named a European insurer. 6 distinct firms were named in total, never the same across every engine — see the breakdown below.
Who does ChatGPT name?
No tracked firm named.
Sources cited: gov.uk, fca.org.uk, business.gov.uk
Who does Gemini name?
Named, in the order the answer mentioned them: AXA · Zurich Insurance · Aviva · Direct Line · Ageas
Sources cited: smallbusiness.co.uk, moneysavingadvisors.co.uk, reddit.com, defaqto.com, millerandpartner.co.uk, simplybusiness.co.uk, moneysupermarket.com
Who does Perplexity name?
Named, in the order the answer mentioned them: MoneySuperMarket
Sources cited: simplybusiness.co.uk, smallbusiness.co.uk, pocketwise.co.uk, moneysavingadvisors.co.uk, moneysupermarket.com, hiscox.co.uk, commercialexperts.com, money.co.uk, +6 more
How was this measured?
We put this exact question to ChatGPT, Gemini, Perplexity as part of the Europe Insurance Brands in AI Answers — a directional read study, once per engine, and recorded every firm each answer named and every source it cited. Each engine is reported on its own — never averaged — because engines name different firms for the same question. Only firms tracked in the study are matched, so a firm missing here may still have been mentioned.
What else do buyers ask about business & specialist cover?
- public liability insurance for a sole trader UK · 5 named
- professional indemnity insurance for a consultant UK · open — nobody named
- best travel insurance for a year of travel Europe · 2 named
- annual multi-trip travel insurance UK best value · 3 named
- pet insurance for a dog UK best provider · 2 named