Inserviss Labs
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AI Share of Voice

Who wins the buyer question — not just who gets named, but what share of the total naming they actually own. The AI Visibility Index ranks by raw mention count; this ranks the same 285 firms by their percentage of all mentions within their own study on each engine, so a firm in a small, concentrated field and a firm in a crowded one are judged on the same competitive scale.

Study
#FirmChatGPTGeminiPerplexity
11875 Finance
independent asset manager · Boutique Wealth Management in AI Answers
100%
5%
0%
2Swiss Smile
19%
27%
24%
3NYU College of Dentistry
26%
26%
17%
4UBS
30%
14%
21%
5UBS
17%
12%
37%
6209 NYC Dental
21%
15%
25%
7Vontobel
0%
36%
23%
8AWS
18%
17%
19%
9Microsoft Defender
19%
14%
14%
10Cresset
25%
5%
15%
11CrowdStrike
16%
14%
14%
12Sequoia Capital
13%
19%
11%
13Microsoft Azure
16%
12%
15%
14Pictet
16%
14%
13%
15State Farm
12%
15%
16%
16Zentrum für Zahnmedizin der Universität Zürich
16%
23%
2%
17Tend
5%
14%
21%
18Zahnärzte Zürich
16%
5%
20%
19Google Cloud
14%
13%
14%
20Morgan Stanley Private Wealth Management
wirehouse / private bank · U.S. Wealth Management in AI Answers
17%
10%
13%
21Julius Baer
20%
12%
8%
22Aviva
17%
8%
14%
23Allianz
14%
8%
17%
24Columbia University College of Dental Medicine
11%
21%
8%
25Andreessen Horowitz
14%
9%
15%
26AXA
11%
10%
16%
27Zurich Dental Center
13%
10%
13%
28Lombard Odier
12%
14%
10%
29Zahnarztzentrum.ch
3%
23%
9%
30Salesforce
12%
11%
10%
31HubSpot
11%
10%
12%
32UBS Private Wealth Management
wirehouse / private bank · U.S. Wealth Management in AI Answers
16%
10%
7%
33J.P. Morgan Private Bank
13%
4%
15%
34USAA
9%
9%
12%
35Progressive
12%
11%
8%
36Finest Smile
3%
4%
23%
37Fidelity
wirehouse / private bank · U.S. Wealth Management in AI Answers
11%
10%
8%
38GitHub
11%
11%
7%
39Palo Alto Networks
10%
13%
7%
40Charles Schwab
wirehouse / private bank · U.S. Wealth Management in AI Answers
11%
10%
8%
41Stonehage Fleming
13%
15%
0%
42GEICO
9%
9%
9%
43Founders Fund
4%
15%
8%
44Accel
10%
6%
10%
45Alpen Partners
independent asset manager · Boutique Wealth Management in AI Answers
0%
10%
15%
46Zoho
7%
7%
11%
47Travelers
6%
8%
11%
48Marcuard Heritage
independent asset manager · Boutique Wealth Management in AI Answers
0%
17%
8%
49Union Bancaire Privée
0%
2%
23%
50Okta
6%
10%
8%
51Lightspeed Venture Partners
9%
8%
7%
52Compare the Market
broker / comparison platform · Europe Insurance Brands in AI Answers
11%
9%
3%
53J.P. Morgan Private Bank
wirehouse / private bank · U.S. Wealth Management in AI Answers
8%
11%
5%
54Nationwide
4%
9%
9%
55Wiz
8%
6%
9%
56LV=
7%
5%
10%
57Bessemer Trust
13%
10%
0%
58Erie Insurance
9%
6%
8%
59Splunk
9%
8%
5%
60Bessemer Venture Partners
6%
7%
8%
61Northern Trust
13%
9%
0%
62GitLab
7%
7%
7%
63MoneySuperMarket
broker / comparison platform · Europe Insurance Brands in AI Answers
10%
6%
5%
64Vanta
6%
5%
10%
65Monday.com
8%
5%
8%
66SentinelOne
5%
9%
7%
67Drata
6%
5%
9%
68Microsoft Dynamics 365
8%
6%
6%
69Zurich Insurance
7%
6%
7%
70Datadog
5%
8%
6%
71Kieferorthopädie Zürich
10%
3%
6%
72General Catalyst
5%
5%
8%
73Goldman Sachs
0%
3%
15%
74Merrill
wirehouse / private bank · U.S. Wealth Management in AI Answers
11%
4%
3%
75Atlassian
5%
6%
6%
76Goldman Sachs Private Wealth Management
wirehouse / private bank · U.S. Wealth Management in AI Answers
4%
6%
7%
77Mercer Advisors
0%
1%
15%
78SAP
5%
6%
5%
79Index Ventures
8%
3%
5%
80Asana
6%
4%
6%
81HashiCorp
5%
5%
6%
82Admiral
3%
5%
7%
83NerdWallet
broker / comparison platform · U.S. Insurance Brands in AI Answers
12%
0%
3%
84Rockefeller Capital Management
0%
11%
4%
85Central Park Orthodontics
5%
3%
7%
86Creative Planning
0%
4%
10%
87AlTi Global
0%
10%
4%
88Dental365
0%
7%
7%
89ClearChoice
11%
3%
0%
90Bessemer Trust
4%
7%
2%
91Iconiq Capital
4%
5%
4%
92Manhattan Dental Studio
5%
3%
5%
93Confused.com
broker / comparison platform · Europe Insurance Brands in AI Answers
4%
6%
3%
94Credit Suisse
5%
5%
3%
95VZ VermögensZentrum
independent asset manager · Boutique Wealth Management in AI Answers
0%
5%
8%
96Allstate
3%
6%
4%
97Direct Line
1%
9%
2%
98Greylock Partners
8%
3%
2%
99Union Bancaire Privée
2%
4%
6%
100Northern Trust
wirehouse / private bank · U.S. Wealth Management in AI Answers
3%
8%
2%
101Chubb
4%
5%
4%
102Pipedrive
3%
4%
5%
103Grafana Labs
4%
3%
4%
104Kleiner Perkins
5%
2%
5%
105Slack
3%
7%
2%
106Workday
4%
5%
3%
107Khosla Ventures
5%
2%
3%
108Aquila
independent asset manager · Boutique Wealth Management in AI Answers
0%
10%
0%
109Vontobel
5%
4%
2%
110Sygnum
1%
3%
6%
111Auto-Owners Insurance
5%
3%
2%
112Freshworks
3%
3%
5%
113DDS Group
5%
1%
4%
114AMINA Bank
2%
3%
5%
115Rippling
4%
4%
2%
116Notion
3%
4%
3%
117NetSuite
4%
3%
3%
118KFO Zentrum Zürich
10%
0%
0%
119New Enterprise Associates
4%
1%
5%
120Kaiser Partner
independent asset manager · Boutique Wealth Management in AI Answers
0%
2%
8%
121HUK-Coburg
1%
4%
4%
122Adent
6%
1%
2%
123Lemonade
digital-first insurtech · Europe Insurance Brands in AI Answers
4%
3%
2%
124Lemonade
digital-first insurtech · U.S. Insurance Brands in AI Answers
3%
4%
2%
125Union Square Ventures
1%
4%
3%
126New Relic
4%
3%
2%
127Vanguard
wirehouse / private bank · U.S. Wealth Management in AI Answers
2%
4%
3%
128Citi Private Bank
2%
2%
4%
129Getsafe
digital-first insurtech · Europe Insurance Brands in AI Answers
1%
3%
4%
130BambooHR
3%
2%
3%
131PLEION
independent asset manager · Boutique Wealth Management in AI Answers
0%
0%
8%
132Zugerberg Finanz
independent asset manager · Boutique Wealth Management in AI Answers
0%
0%
8%
133CircleCI
4%
1%
3%
134LGT
0%
5%
3%
135Central Park West Orthodontics
0%
2%
5%
136Cloudflare
3%
3%
2%
137Zendesk
2%
2%
3%
138BNY Wealth
wirehouse / private bank · U.S. Wealth Management in AI Answers
1%
3%
3%
139Wells Fargo Private Bank
wirehouse / private bank · U.S. Wealth Management in AI Answers
5%
2%
0%
140First Round Capital
1%
6%
0%
141Mirabaud
0%
3%
4%
142Gusto
3%
2%
2%
143Mariner Wealth Advisors
1%
2%
4%
144Cerity Partners
1%
2%
4%
145The Hartford
2%
3%
2%
146Smile Central Park
5%
0%
1%
147Vercel
1%
3%
3%
148Liberty Mutual
1%
2%
3%
149CRV
4%
1%
2%
150EFG International
0%
3%
3%
151Snyk
1%
2%
3%
152NYC Smile Design
5%
1%
0%
153DocuSign
2%
2%
2%
154Cloudflare
2%
2%
2%
155Smartsheet
3%
2%
1%
156Zscaler
2%
2%
2%
157CyberArk
1%
2%
2%
158Cambridge Associates
0%
2%
4%
159Greenhouse
2%
2%
2%
160Policygenius
broker / comparison platform · U.S. Insurance Brands in AI Answers
2%
2%
2%
161Tenable
1%
2%
3%
162Arctic Wolf
0%
3%
2%
163Check24
broker / comparison platform · Europe Insurance Brands in AI Answers
1%
4%
0%
164Citi Private Bank
4%
1%
0%
165Cisco
2%
1%
2%
166JFrog
2%
1%
2%
167PagerDuty
1%
2%
2%
168Render
1%
2%
2%
169J. Safra Sarasin
0%
3%
2%
170Emergence Capital
0%
5%
0%
171Kaiser Partner
0%
1%
4%
172Swiss Dental Clinics
0%
2%
2%
173Rockefeller Capital Management
1%
4%
0%
174American Family Insurance
1%
1%
3%
175IVP
1%
2%
2%
176HSBC Private Bank (Suisse)
1%
0%
3%
177Check Point
2%
0%
2%
178Rapid7
0%
3%
1%
179Dr. Christoph Schweizer
solo / independent practice · Zurich Dental Practices in AI Answers
3%
1%
0%
180Generali
1%
1%
2%
181Bank Syz
1%
0%
3%
182Bordier & Cie
1%
3%
0%
183Insight Partners
0%
1%
3%
184Rothschild & Co
1%
2%
1%
185Tiger Global
1%
1%
2%
186Farmers Insurance
0%
3%
1%
187Verivox
broker / comparison platform · Europe Insurance Brands in AI Answers
0%
3%
0%
188Rothschild & Co
0%
3%
0%
189Rahn+Bodmer
0%
3%
0%
190Maerki Baumann
0%
3%
0%
191Alan
digital-first insurtech · Europe Insurance Brands in AI Answers
1%
2%
0%
192Pathstone
0%
3%
0%
193Insurify
broker / comparison platform · U.S. Insurance Brands in AI Answers
1%
1%
1%
194Hastings Direct
0%
2%
1%
195wefox
digital-first insurtech · Europe Insurance Brands in AI Answers
1%
0%
2%
196Edmond de Rothschild
0%
1%
2%
197Deutsche Bank
0%
1%
2%
198DigitalOcean
0%
1%
2%
199Airtable
1%
1%
1%
200Raymond James
wirehouse / private bank · U.S. Wealth Management in AI Answers
0%
0%
3%
201Fly.io
1%
2%
1%
202Ballentine Partners
0%
3%
0%
203Whittier Trust
0%
3%
0%
204The Zebra
broker / comparison platform · U.S. Insurance Brands in AI Answers
1%
1%
2%
205AIG
1%
1%
1%
206Fisher Investments
0%
1%
2%
207GV
0%
1%
2%
208Sentry
0%
1%
1%
209LaunchDarkly
1%
0%
1%
210Fastly
1%
1%
1%
211Root Insurance
digital-first insurtech · U.S. Insurance Brands in AI Answers
1%
1%
1%
212MetLife
1%
0%
1%
213Apa Aesthetic
0%
2%
0%
214Edelman Financial Engines
0%
0%
2%
215Fortinet
1%
1%
0%
216REYL Intesa Sanpaolo
0%
2%
0%
217Pathstone
1%
1%
0%
218Ageas
1%
1%
0%
219Hall Capital Partners
0%
2%
0%
220MongoDB Atlas
0%
2%
0%
221Brown Advisory
1%
0%
1%
222BNP Paribas Wealth Management
0%
1%
1%
223Corient
2%
0%
0%
224MAPFRE
0%
2%
0%
225Prime Partners
independent asset manager · Boutique Wealth Management in AI Answers
0%
2%
0%
226Dr. Markus Glocker
0%
1%
1%
227Netskope
1%
1%
0%
228Trellix
1%
0%
1%
229ServiceNow
0%
1%
0%
230Klaviyo
1%
1%
0%
231Aspen Dental
0%
1%
0%
232CLARK
broker / comparison platform · Europe Insurance Brands in AI Answers
0%
0%
1%
233Baloise
0%
0%
1%
234Proofpoint
0%
1%
0%
235Herald Square Dental
0%
1%
0%
236Hightower Advisors
1%
0%
0%
237Ameriprise Financial
wirehouse / private bank · U.S. Wealth Management in AI Answers
1%
0%
0%
238Helvetia
0%
1%
0%
239Redpoint Ventures
0%
1%
0%
240KnowBe4
0%
0%
1%
241ERGO
0%
1%
0%
242Branch
digital-first insurtech · U.S. Insurance Brands in AI Answers
0%
1%
0%
243BNY Wealth
0%
0%
0%
244Clinic Profilance
0%
0%
0%
245Rosenthal Apa Group
0%
0%
0%
246New York Center for Cosmetic Dentistry
0%
0%
0%
247Mimecast
0%
0%
0%
248EverQuote
broker / comparison platform · U.S. Insurance Brands in AI Answers
0%
0%
0%
249Hippo
digital-first insurtech · U.S. Insurance Brands in AI Answers
0%
0%
0%
250Barclays Private Bank
0%
0%
0%
251Bruellan
independent asset manager · Boutique Wealth Management in AI Answers
0%
0%
0%
252Forum Finance
independent asset manager · Boutique Wealth Management in AI Answers
0%
0%
0%
253Bellevue
independent asset manager · Boutique Wealth Management in AI Answers
0%
0%
0%
254Salm-Salm & Partner
independent asset manager · Boutique Wealth Management in AI Answers
0%
0%
0%
255Tresono Family Office
independent asset manager · Boutique Wealth Management in AI Answers
0%
0%
0%
256Berenberg
0%
0%
0%
257Bank Gutmann
0%
0%
0%
258Merck Finck
0%
0%
0%
259Fürst Fugger Privatbank
0%
0%
0%
260Reichmuth & Co
0%
0%
0%
261M.M.Warburg
0%
0%
0%
262Metzler
0%
0%
0%
263Edward Jones
wirehouse / private bank · U.S. Wealth Management in AI Answers
0%
0%
0%
264Athena Capital Advisors
0%
0%
0%
265Summit Trail Advisors
0%
0%
0%
266Tolleson Wealth Management
0%
0%
0%
267Waldron Private Wealth
0%
0%
0%
268Sandaire
0%
0%
0%
269Cazenove Capital
0%
0%
0%
270J. Stern & Co
0%
0%
0%
271Wilmington Trust
0%
0%
0%
272Helvetic Clinics
0%
0%
0%
273Lakeside Kieferortho
0%
0%
0%
274Cliniodent
0%
0%
0%
275Dr. Wild & Partner
0%
0%
0%
276Gallery57 Dental
0%
0%
0%
277Dr. Marc Lazare
solo / independent practice · New York City Dental Practices in AI Answers
0%
0%
0%
278Great Expressions Dental Centers
0%
0%
0%
279SmileDirectClub
0%
0%
0%
280Vienna Insurance Group
0%
0%
0%
281Goosehead Insurance
broker / comparison platform · U.S. Insurance Brands in AI Answers
0%
0%
0%
282Thrive Capital
0%
0%
0%
283Foundation Capital
0%
0%
0%
284Confluent
0%
0%
0%
285Darktrace
0%
0%
0%

Each cell is this firm’s mentions as a share of that engine’s total mentions across every firm in the same study — a 30% ChatGPT share means 3 in 10 ChatGPT mentions in that study named this firm. Shares are per engine and never blended into one number; rows are ranked by the sum only, to pick an order.

Same underlying data as the AI Visibility Index, recomputed as a share rather than a count — a working preview, not yet a standing, re-measured index.

About share of voice