Inserviss Labs
Working preview

Trend sparklines

The idea: re-measure the same firm on a real cadence (quarterly is the natural one) and chart how its AI citation moves. We only have onere-run so far — and it was one day apart, not a quarter — so what’s below is exactly what it looks like with real data, not a mockup, but it is not a trend claim.

Why it moves so much:N = 1 sampling has real run-to-run answer variance — this is the same point the study itself makes about not treating a single pass as a trend line. A real sparkline needs several evenly-spaced re-measurements, not two snapshots hours apart.
Swiss Private Banking study
Julius Baer
ChatGPT
Sep 3, AMSep 3, PM
1117
Gemini
Sep 3, AMSep 3, PM
3130
Perplexity
Sep 3, AMSep 3, PM
188

If a standing, quarterly-refreshed index is worth building, this is what its charts would look like — with several more points, evenly spaced, per tracked firm.