“should I use an insurance agent or buy direct”
When we asked, 1 of 3 engines named a U.S. insurer. 4 distinct firms were named in total, never the same across every engine — see the breakdown below.
Who does ChatGPT name?
No tracked firm named.
Who does Gemini name?
Named, in the order the answer mentioned them: State Farm · GEICO · Progressive · Allstate
Who does Perplexity name?
No tracked firm named.
Sources cited: reddit.com, berryinsurance.com, kindersinsurance.com, coverager.com, strockinsurance.com, blog.dspins.com, trustage.com, clearsurance.com, +7 more
How was this measured?
We put this exact question to ChatGPT, Gemini, Perplexity as part of the U.S. Insurance Brands in AI Answers — a directional read study, once per engine, and recorded every firm each answer named and every source it cited. Each engine is reported on its own — never averaged — because engines name different firms for the same question. Only firms tracked in the study are matched, so a firm missing here may still have been mentioned.
What else do buyers ask about choosing an insurer or broker?
- best insurance company in the US · 11 named
- best insurance comparison website in the US · 11 named
- most trusted insurance company in America · 5 named
- best online insurance company US · 10 named
- is it cheaper to use an independent agent or go direct to the insurer · 5 named