“family office fee benchmarking”
When we asked, 2 of 3 engines named a family office. 2 distinct firms were named in total, never the same across every engine — see the breakdown below.
Who does ChatGPT name?
No tracked firm named.
Sources cited: campdenwealth.com, pwc.com
Who does Gemini name?
Named, in the order the answer mentioned them: Northern Trust · UBS
Who does Perplexity name?
Named, in the order the answer mentioned them: UBS
Sources cited: assetvantage.com, aleta.io, assets.kpmg.com, forgecommunity.com, familyoffice.com, sociallifemagazine.com, westwick.org.uk, defiantcap.com, +11 more
How was this measured?
We put this exact question to ChatGPT, Gemini, Perplexity as part of the Family Offices & Multi-Family Offices in AI Answers — a directional read study, once per engine, and recorded every firm each answer named and every source it cited. Each engine is reported on its own — never averaged — because engines name different firms for the same question. Only firms tracked in the study are matched, so a firm missing here may still have been mentioned.
What else do buyers ask about fees, structure & governance?
- typical fees for a multi-family office · open — nobody named
- flat-fee vs AUM-fee family office · open — nobody named
- how is a single family office structured · open — nobody named
- how many staff does a single family office typically need · 1 named
- cost of running a single family office per year · 2 named