“does my wealth manager hold my assets or does the custodian”
When we asked, 1 of 3 engines named a US wealth manager. 6 distinct firms were named in total, never the same across every engine — see the breakdown below.
Who does ChatGPT name?
No tracked firm named.
Who does Gemini name?
Named, in the order the answer mentioned them: Morgan Stanley Private Wealth Management · Merrill · J.P. Morgan Private Bank · UBS Private Wealth Management · Charles Schwab · Fidelity
Who does Perplexity name?
No tracked firm named.
Sources cited: afg.asso.fr, blog.umb.com, wholesale.banking.societegenerale.com, work180.com, awfp.com.au, bpi.com, ipprivatewealth.com, callan.com, +5 more
How was this measured?
We put this exact question to ChatGPT, Gemini, Perplexity as part of the U.S. Wealth Management in AI Answers — a directional read study, once per engine, and recorded every firm each answer named and every source it cited. Each engine is reported on its own — never averaged — because engines name different firms for the same question. Only firms tracked in the study are matched, so a firm missing here may still have been mentioned.
What else do buyers ask about custody, platforms & account transfers?
- which custodians do independent RIAs use · 4 named
- how does custody work with an independent wealth manager · 3 named
- best custodian for an independent RIA · 4 named
- how do I move my accounts from a wirehouse to an independent RIA · 6 named
- best wealth management platform for a smaller portfolio · 3 named