“best life insurance in the UK”
When we asked, 2 of 3 engines named a European insurer. 2 distinct firms were named in total, never the same across every engine — see the breakdown below.
Who does ChatGPT name?
No tracked firm named.
Sources cited: moneyhelper.org.uk, fca.org.uk
Who does Gemini name?
Named, in the order the answer mentioned them: Aviva · LV=
Sources cited: drewberryinsurance.co.uk, simpleprotection.co.uk, wecovr.com, reassured.co.uk, legalandgeneral.com, unbiased.co.uk, mytribeinsurance.co.uk, vitality.co.uk, +3 more
Who does Perplexity name?
Named, in the order the answer mentioned them: Aviva
Sources cited: which.co.uk, reassured.co.uk, forbes.com, mytribeinsurance.co.uk, lifecoverfor.com, iaminsured.co.uk, life-pro.co.uk, unbiased.co.uk, +7 more
How was this measured?
We put this exact question to ChatGPT, Gemini, Perplexity as part of the Europe Insurance Brands in AI Answers — a directional read study, once per engine, and recorded every firm each answer named and every source it cited. Each engine is reported on its own — never averaged — because engines name different firms for the same question. Only firms tracked in the study are matched, so a firm missing here may still have been mentioned.
What else do buyers ask about life, health & income protection?
- best international health insurance for expats in Europe · 2 named
- private health insurance UK which provider is best · 2 named
- best income protection insurance UK · 3 named
- term life insurance vs whole of life UK · open — nobody named
- best private health insurance Germany for the self-employed · 1 named