“best home insurance in the UK”
When we asked, 3 of 3 engines named a European insurer. 9 distinct firms were named in total, never the same across every engine — see the breakdown below.
Who does ChatGPT name?
Named, in the order the answer mentioned them: AXA · Aviva
Sources cited: which.co.uk
Who does Gemini name?
Named, in the order the answer mentioned them: Aviva · Admiral · Direct Line · LV= · MoneySuperMarket · Compare the Market · Hastings Direct
Sources cited: which.co.uk, defaqto.com, reddit.com, moneysupermarket.com, drewberryinsurance.co.uk, gocompare.com, uswitch.com
Who does Perplexity name?
Named, in the order the answer mentioned them: Allianz · AXA · Admiral · LV=
Sources cited: which.co.uk, forbes.com, pocketwise.co.uk, finder.com, iaminsured.co.uk, comparebanks.co.uk, drewberryinsurance.co.uk, moneysupermarket.com, +8 more
How was this measured?
We put this exact question to ChatGPT, Gemini, Perplexity as part of the Europe Insurance Brands in AI Answers — a directional read study, once per engine, and recorded every firm each answer named and every source it cited. Each engine is reported on its own — never averaged — because engines name different firms for the same question. Only firms tracked in the study are matched, so a firm missing here may still have been mentioned.
What else do buyers ask about home & contents insurance?
- best buildings and contents insurance UK · 8 named
- cheapest home contents insurance for renters Europe · 8 named
- best household insurance Germany · 7 named
- personal liability insurance Germany for expats · 6 named
- landlord insurance for a rental property UK · 6 named