“best fully comprehensive car insurance UK”
When we asked, 2 of 3 engines named a European insurer. 7 distinct firms were named in total, never the same across every engine — see the breakdown below.
Who does ChatGPT name?
No tracked firm named.
Sources cited: blog.moneysavingexpert.com, moneysavingexpert.com
Who does Gemini name?
Named, in the order the answer mentioned them: Allianz · Aviva · Admiral · Direct Line · LV= · Compare the Market · Confused.com
Sources cited: moneytothemasses.com, confused.com, cleangreencars.co.uk, carinsuranceexpert.co.uk, motorfinanceonline.com, simplyquote.co.uk, citehawk.com, reddit.com, +7 more
Who does Perplexity name?
Named, in the order the answer mentioned them: Aviva · Admiral · LV=
Sources cited: switcha.com, moneysupermarket.com, forbes.com, which.co.uk, finder.com, carinsuranceexpert.co.uk, axa.co.uk, comparethemarket.com, +8 more
How was this measured?
We put this exact question to ChatGPT, Gemini, Perplexity as part of the Europe Insurance Brands in AI Answers — a directional read study, once per engine, and recorded every firm each answer named and every source it cited. Each engine is reported on its own — never averaged — because engines name different firms for the same question. Only firms tracked in the study are matched, so a firm missing here may still have been mentioned.
What else do buyers ask about car & motor insurance?
- best car insurance in the UK · 8 named
- cheapest car insurance for young drivers Europe · 8 named
- best value car insurance Germany · 4 named
- car insurance for a first-time driver UK · 7 named
- best telematics or black box car insurance UK · 5 named