“best car insurance for a new car UK”
When we asked, 3 of 3 engines named a European insurer. 8 distinct firms were named in total, never the same across every engine — see the breakdown below.
Who does ChatGPT name?
Named, in the order the answer mentioned them: AXA · Admiral · MoneySuperMarket
Sources cited: moneysupermarket.com, admiral.com
Who does Gemini name?
Named, in the order the answer mentioned them: Aviva · Admiral · Direct Line · LV= · Compare the Market · Confused.com
Sources cited: thecarexpert.co.uk, moneysupermarket.com, carinsuranceexpert.co.uk, lv.com, defaqto.com, gocompare.com, confused.com, ala.co.uk
Who does Perplexity name?
Named, in the order the answer mentioned them: AXA · Aviva · LV=
Sources cited: uswitch.com, which.co.uk, savecompare.co.uk, rank2boost.co.uk, carinsuranceexpert.co.uk, finder.com, moneyfactscompare.co.uk, forbes.com, +8 more
How was this measured?
We put this exact question to ChatGPT, Gemini, Perplexity as part of the Europe Insurance Brands in AI Answers — a directional read study, once per engine, and recorded every firm each answer named and every source it cited. Each engine is reported on its own — never averaged — because engines name different firms for the same question. Only firms tracked in the study are matched, so a firm missing here may still have been mentioned.
What else do buyers ask about car & motor insurance?
- best car insurance in the UK · 8 named
- cheapest car insurance for young drivers Europe · 8 named
- best value car insurance Germany · 4 named
- car insurance for a first-time driver UK · 7 named
- best telematics or black box car insurance UK · 5 named